Artists holding a pencil and sketch pad can roam around the pages with big ideas, thinking, research and concept.
The “Aha Moment” is when an idea strikes and the mind has clarity; that moment is the “Aha Moment”.
Capturing inspiration can be very simple and still hold so much of an idea, a feeling of how a product could look and be used. The most important experience of the design is to define how it will make a person feel with the end result.
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